Global Sourcing Summit Masterclass

The Global Sourcing Summit Masterclass series is an exciting new addition to the Global Sourcing Expo, designed to elevate the event into a truly end to end sourcing experience. While the Expo connects attendees with world class suppliers from more than 15–20 countries, the Summit adds a powerful layer of insight, strategy, and professional development.

This full-day immersive Masterclass series brings together industry leaders, sourcing specialists, trend forecasters, sustainability experts, and supply chain innovators for a deep dive into the issues shaping the future of global sourcing. Through keynote sessions, case studies, and practical workshops, delegates gain the knowledge they need to make smarter, more resilient, and more competitive sourcing decisions.

Our Sydney 2026 Masterclass series options are:

Wednesday 17 June 2026: Sell More Stuff (Simpler): AI, marketing, Strategy & Collaboration for Modern Product Businesses, facilitated by Jenn Donovan & Therese Tarlinton

Thursday 18 June 2026: From Concept to Commercial Success: Building a Scalable, Sustainable Fashion Business, facilitated by Jude Kingston

Pricing for 1 Day Masterclass:

Early Bird (ends 30 April 2026) – $995.00 + gst

Standard – $1195.00 + gst

Includes Arrival tea/coffee, Morning Tea, Lunch, Afternoon Tea, full day of sessions delivered by industry experts, Certificate of Attendance, and access to the Global Sourcing Expo

Wednesday 17 June 2026

Sell More Stuff (Simpler)

AI, Marketing, Strategy & Collaboration for Modern Product Businesses

Jenn Donovan & Therese Tarlinton

If you’re tired of doing all the marketing things and still wondering why sales feel harder than they should… this Masterclass is for you.

Sell More Stuff (Simpler) is a full-day, immersive Masterclass for product-based businesses who want less noise, more clarity, and marketing that actually moves stock.

Led by Jenn Donovan and Therese Tarlinton, this practical, hands-on day brings together AI, marketing strategy, repurposing systems, and retailer-ready assets to help you simplify your marketing, sharpen your focus, and build smarter ways to grow.

You’ll learn what marketing in 2026 really looks like for product brands, how to use AI as your “second brain” (without losing your voice or values), how to turn one asset into many, and how to create systems that retailers love and teams can actually maintain.

No fluff. No overwhelm. Just real-world strategies, live demos, practical exercises, and tools you can take straight back to your business.

You’ll leave with:

Clear positioning and visibility focus
A simple repurposing model that saves time
Retail-ready systems and assets
A personalised 30-day action plan
One collaboration to explore
One AI use case to implement immediately

Plus optional accountability via a WhatsApp group and a 30-day check-in with Jenn and Therese, because momentum matters.

If your goal is to sell more stuff without making marketing harder, this is your day.

Wednesday 17 June 2026:
Masterclass # 1 Sell More Stuff (Simpler) Program Outline

TIME	SESSION
10.00am	Welcome by your Facilitators Jenn Donovan and Therese Tarlinton Marketing Has Changed. Sourcing Has Changed. The Rules Have Changed. Session covers: What marketing in 2026 actually looks like for Brands Visibility now means recognition, trust, and authority, not clicks What product brands must be known through their marketing for to win buyers, retailers, and AI discovery Practical exercises tailored to the audience Outcome: Clear focus on what to be known for, and where it matters
11.00am	Morning Tea
11.20am	AI as Your Second Brain: Simpler Marketing, Better Decisions Session covers: What AI is (and isn’t) actually useful for in product businesses Where AI saves time, improves decisions, and protects brand voice The non-negotiables, trust, IP, bias, and responsibility Outcome: Confidence using AI to simplify work and make better decisions.
12.00pm	From One Asset to Many: A Repurposing System That Scales Session covers: How to turn one strong asset into multiple high-value outputs A live, practical look at repurposing tools and workflows A live, system building exercise to solve that one issue you have in business Outcome: A clear repurposing model that saves time and increases impact.
1.00pm	Lunch
1.30pm	Bespoke tour of the Expo
2.30pm	Retail-Ready at Scale: Systems, Assets & Collaboration Session covers: What retailers and buyers now expect from modern brands Why systems beat one-off assets every time How AI and templates create speed, polish, and consistency Outcome: A practical path to professional, retailer-ready marketing systems.
3.30pm	Afternoon Tea
3.45pm	Practical Implementation: Turning Focus Into a 30-Day Plan Session covers the outcome of: A focused 30-day plan with clear priorities and momentum. Participants leave with: One system to build One collaboration to explore One AI use case to implement immediately One marketing activity to embrace
4.30pm	Conclusion and Question time

Day 2 – Thursday 18 June 2026

From Concept to Commercial Success: Building a Scalable, Sustainable Fashion Business

“A practical, full-day masterclass helping fashion brands turn creative vision into a scalable, sustainable, and commercially successful business.”

This full-day masterclass is an immersive extension of the Sourcing, Selling, Sustainability & Scaling seminar, designed for fashion entrepreneurs ready to move from concept or early growth into structured, sustainable, and scalable businesses.

Participants will work through real-world frameworks, case studies, and guided exercises to strengthen their sourcing decisions, refine sales strategies, embed sustainability in commercially viable ways, and build the systems required for long-term growth. The session is practical, interactive, and tailored to the realities of the modern fashion industry.

Who This Masterclass Is For

This masterclass is designed to deliver value to participants at different stages of their fashion business journey, with guided pathways for both emerging designers and established brands.

Emerging Designers: Pre-launch to early growth
Established Brands: Growth-stage to scaling businesses

Participants will be encouraged to apply each framework at their own business stage, with practical examples relevant to both.

Learning Outcomes

By the end of the masterclass, participants will be able to:
Make informed sourcing decisions that balance quality, ethics, cost, and scalability
Select and structure sales channels aligned to their brand stage and customer
Embed sustainability into their brand so it supports profitability, not pressure
Identify when and how to scale operations, teams, and markets
Apply practical tools and frameworks to their own business model

Emerging Designers Will Learn How To:

Build a strong sourcing foundation from the start
Avoid costly early-stage mistakes in production and pricing
Choose sales channels that support learning and cash flow
Embed sustainability without overcomplicating operations
Prepare their business for future growth

Established Brands Will Learn How To:

Refine sourcing strategies to support scale and margin
Optimise sales channels and wholesale relationships
Strengthen sustainability practices across operations
Build systems that support team growth and market expansion
Protect brand equity while scaling

Thursday 18 June 2026:
Masterclass #2 Sourcing, Selling, Sustainability & Scaling Program Outline

TIME	SESSION
10.00am	Overview of the four pillars: Sourcing, Selling, Sustainability & Scaling How business needs change as brands grow Framing the day: right decisions at the right stage Activity: Business Stage Self-Assessment (Participants identify where they sit and how to apply the day’s content) Strategic Sourcing for Growth Building Sourcing Strategies That Fit Your Stage Emerging Designers Focus: Choosing the right suppliers and production partners Managing MOQs, sampling costs, and quality control Understanding lead times and cash flow impact Established Brands Focus: Scaling production without compromising quality Supplier relationships, negotiation, and diversification Risk management and compliance as brands grow
11.00am	Morning Tea
11.20am	Selling with Intention Aligning Sales Channels to Brand Maturity Emerging Designers Focus: Understanding DTC, online, and early wholesale opportunities Pricing for sustainability, not survival Learning when to say yes — and no Established Brands Focus: Optimising channel mix for margin and growth Managing wholesale accounts strategically Scaling e-commerce and digital marketing effectively
12.00pm	Sustainability That Works Embedding Ethics Without Overwhelm Emerging Designers Focus: Making ethical choices early without added cost Avoiding greenwashing unintentionally Communicating values clearly and simply Established Brands Focus: Strengthening sustainability across supply chains Measuring and reporting impact realistically Aligning sustainability with brand storytelling
1.00pm	Lunch
1.30pm	Bespoke tour of the Expo
2.30pm	Scaling Systems, Not Stress Preparing for the Next Phase of Growth Emerging Designers Focus: Recognising when it’s time to scale Building systems before growth demands them Avoiding burnout in the early years Established Brands Focus: Structuring teams, operations, and processes Partnerships, outsourcing, and delegation Scaling sustainably without losing control
3.15pm	Afternoon Tea
3.30pm	Brand Equity & Market Expansion Growing Without Losing Identity Emerging Designers Focus: Clarifying brand DNA early Building trust and loyalty from the outset Preparing for future market expansion Established Brands Focus: Entering new domestic and international markets Strategic collaborations and partnerships Protecting brand integrity during growth Activity: Brand Equity Mapping Recap: Integration & Next Steps Connecting the four pillars into a single growth roadmap Identifying one strategic priority per participant Q&A and open discussion Takeaway: Personalised action plan aligned to business stage
4:30pm	Conclusion and Question time